Core Identity
Midnight Dune
A modern, calm coffee brand inspired by slow mornings and warm desert tones.
Target: Young professionals in Dubai who want a premium home-brew ritual.
Typography
The brand voice visualized.
Primary / Display
Inter Display
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 &@#%*?!
Secondary / Body
Inter Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 &@#%*?!
Color Palette
Vibrant yet grounded tones.
Primary
#18181b
Secondary
#e4e4e7
Accent
#f97316
Surface
#fafafa
Asset Mockups
Brand applied in the real world.
3D Mockup Area
Primary Bag Design
Packaging
3D Mockup Area
Retail Box
Packaging
3D Mockup Area
Merch Tote
Apparel
Product Defaults
The foundation for every new SKU.
House Roast
medium
Packaging
250g
minimal
Compliance
DED Trader